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The Federal Trade Commission announced last month that it's revising its packaging guidelines to make them more environmentally sound. Fair enough. The

Roughly a decade ago I underwent a rite of passage that was necessary to my becoming a full-fledged direct marketing reporter. This rite occurred at the

ThomasNet revamped its business plan by giving the people what they wanted — and what they wanted was less paper.

NEW LISTS WallSt.netFinancial Media Group Inc. has a list of 78,843 investors' e-mail addresses. The file combines registration data from WallSt.net and

If you're a small marketer, chances are good you've got more promotional chutzpah than budget. The Complete Idiot's Guide to Guerrilla Marketing, by Susan

It happened again last month: Another JupiterResearch e-mail buyer's guide, another round of press releases from all the service providers congratulating

New mail formats could be the cure for DMers' postal headaches

As the primaries chugged along in February, some pranksters apparently found their own path to change by signing up anti-spammers' e-mail addresses and

She was a New England Emerson, she'd have you know. But Andi Emerson had a bohemian streak. It came out when she sipped wine and told of wild parties,

With the dollar hitting new lows against other currencies, it seems the United States is headed for a recession. Does that mean direct marketers considering international expansion should put those plans on hold? Not necessarily.