It's no big news that the United States lags behind other countries in mobile technology adoption. Australian mobile marketing firm 5th Finger recently rolled out here intending to change that. Direct chatted with founder/vice president of marketing Steen Andersson and CEO Campbell Corfe about the challenges they're facing in getting Americans to go mobile.
Why do direct marketers have a such a tough job measuring the value of their custom magazines, newsletters and microsites? One reason is that they're
Postal reform works. The rate hike that takes effect May 12 is the lowest in memory: an average of 2.88%. And some mail classes are getting even less than that.
If you were a kid, which would you choose as your lunchtime attach
You may recall a few or marketing campaigns that received industry accolades for message consistency across channels, clever use of online technology
Beginning writers typically are advised to write about what they know. That's a lesson Chip Kidd took to heart. Kidd is best known as a graphic designer
Most marketers would be ecstatic with the $2 million-a-year savings in print costs alone that United Healthcare's custom e-mail newsletter has achieved. But the health insurance provider has more lofty goals.
If everyone was going to jump off a bridge, would you? No? Really? Then why do you have a blog? Many DMers are leaping on the social marketing bandwagon
SUGGESTION BOX I think Tom Collins' January makeover is an improvement, but could be less junky looking or simply less cluttery by moving the How We Helped
Did we ever have kinder, gentler times when direct marketing simply meant direct mail? We look back fondly at what we remember as happy days when we weren't
