Doing a large-scale search engine optimization project? It's a piece of cake for smaller marketers to hire an agency and get the job done, but it's a lot more complex for the big guys. Here are five tips on empowering large company SEO projects
Even though loads of marketers are leaping on the word of mouth bandwagon, a lot of them don't really understand the concept. Find out what you need to think about before beginning a word of mouth strategy
Tim Parry's local McDonald's blew it. They chose to send customers online for a bounceback coupon, and learned nothing about Tim Parry, the consumer… other than the fact he's so cheap he'll print out about 20 copies of that free iced coffee coupon and get away with it. See what lessons McDonald's could earn
In an increasingly competitive environment and a weakening economy, business-to-business marketers need to become more vigilant about how they reach online audiences. They cannot afford to overlook their strategic online initiatives
Let me tell you about the very rich, F. Scott Fitzgerald wrote. They are different from you and me. Yes, they are. For one thing, they have money. And
Toshiba America Medical Systems has sold $16 million worth of cardiac catheterization systems thanks to a combined lead-generation telemarketing and three-part
Marketing communications company Tukaiz LLC got an 11% response to a recent baseball-themed lead-generation mailing. Managing partner Frank Defino Jr.
Some people have a need for speed. Others have a need to do good. Now they can satisfy those cravings at the same time. Every two seconds (how's that
An integrated strategy of direct mail, telemarketing, e-mail and Web initiatives is helping Oxfam America meet its fundraising goals. Like most nonprofits,
