Channel | Direct Marketing | Print

Loose Cannon: Microsoft’s Live Search Ain’t Dead-On

|  by Chief Marketer Staff

When a marketer proposes a shopping scheme that relies on changing consumer behavior, eye-rolling within the trade press becomes almost audible. But if that scheme happens to be the brainchild of Microsoft, even the battle-weariest of us are loath to dismiss it out of hand. These are the circumstances surrounding Live Search, Microsoft

DMA Names Four To Its Hall Of Fame

|  by Chief Marketer Staff

Jan Brandt, vice chair emeritus, AOL and member, Pilot Group; the late Andi Emerson, founder, president, and board chair, John Caples International Awards; W. Howard Lester, chairman of the board and chief executive officer, Williams-Sonoma; and Charles Williams, founder and director emeritus, Williams-Sonoma, have been named to the Direct Marketing Association

Does Best Buy Need an Identity Check?

|  by Chief Marketer Staff

Best Buy has become too many things to too many people, which may be why a quarter of the attendees of CMO Barry Judge's keynote at eTail 2008 in Washington last week felt the electronics merchant's brand mission was "largely undefined." So where did it go wrong—and is that wrong really a right?

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN