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Is Gating B2B Content Still Important in 2019?
Despite the debates in many organizations, gated B2B content is still critical to a successful digital marketing strategy.
Despite the debates in many organizations, gated B2B content is still critical to a successful digital marketing strategy.
Shutterstock is rolling out its first brand marketing campaign in six years, to help educate prospects about the depth of its stock image library.
Ahead of the show in Boston, members of the Connect to Convert faculty sat down with Chief Marketer to chat about their top B2B marketing challenges.
To satisfy super fans hunger for branded merchandise—think bacon scarves— Arby's-of-the-Month will delight subscribers with a fresh variety of items each month.
Procter & Gamble (P&G) is not surprisingly selective when it comes to new marketing hires. Think you’ve got what they need?
With AI developing at a rapid rate, marketers are clearly not as safe as they used to be from the rise of robots.
A new campaign featuring Aflac's iconic duck aims to clear up misconceptions about the brand.
Looking to update your CMS in 2019? Here's a primer of what to consider before you buy.
Chief Marketer recently chatted with Vonage CMO Rishi Dave about the challenges and opportunities facing the brand in 2019.
Chief Marketer recently chatted with Centrally Human's Kim Weisensee Brown about the power of data in shaping human connections.