Channel | Direct Marketing | Print

Vickie Chiappetti, e-marketing project manager for Milwaukee Electric Tool, tells why cutting-edge new media works for her business-to-business company.

Icebreaker specializes in activewear apparel for skiers, mountain climbers and participants in other sports that might be considered high-risk. This past

With 6,000 stores around the nation, Jackson Hewitt Tax Service is the second largest tax preparer in the U.S. Until this year, the company did not offer

Pretty is as pretty does: In e-mail creative, that means ensuring that the messages render properly in all the major Web clients. After all, it doesn't

Spring is here, and there is no audience more seasonally motivated than fishing enthusiasts. The source of their passion is a mystery, but their behavior

DIRECT MAIL CREDIT CARD OFFERS ARE EXPECTED TO REBOUND SLIGHTLY THIS YEAR as banks and other issuers evaluate recent legislation and figure out how to

As it did last year, the U.S. Postal Service is looking to try discounts on standard mail postage between July and September to coax more companies into

Sure, there are inherent differences in marketing to consumers and businesses. While B-to-C marketers can make great use of mass media, it isn't so helpful

Today we meet Mark Hammar, president of Total Data Solutions, a North Andover, MA, company he has owned since 2007.

The good news for Charming Shoppes was that the apparel marketer managed to trim its net loss for both the fourth quarter and the year. The bad news was that its overall sales were off in both instances.