Channel | Digital

It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.

Marketing on Halloween is just as fun for brands as it is for kids and many were out in all their ghoulish glory, including KFC, McDonald's, Budweiser, Pizza Hut and Burger King.

Online personalization faces several challenges, including privacy concerns. Here's 5 ideas for avoiding the creepiness factor.

All treats, no tricks: Here's Chief Marketer's 10 most popular B2B and martech articles for October.

Grab your pumpkin cider—with or without a splash of rum—and get to it! You don't want to miss the hottest B2C reads from October!

Carnival Cruise Line VP Partnership Scott Becher shares the play-by-play behind its new sweepstakes tied to New Orlean's Saints Drew Brees.

For brand marketers looking to make an out-sized impression on customers, interactive video walls can provide an immense visual platform for creating memorable experiences.

A Carnival Cruise Line sweepstakes with the New Orleans Saints raises awareness and funds for a cause close to the heart of Super Bowl champ Drew Brees.

A strong mobile campaign targeting trigger moments was enhanced with explainer videos that really did the trick.

Mars Bite-Size horror films are trending and a reminder for people to load up their Halloween baskets with its candies.