Channel | Digital

As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends on the subject. Here's what you need to know.

Moët & Chandon's head of U.S. consumer engagement, Christine Ngo, on implementing new forms of digital holiday marketing for the centuries old brand.

Consumers' physical relationships and communications are bound to the digital world — and your brand experiences must be too.

Some 47 percent of the retailers have social commerce sites and are trying to figure out how to effectively pair those sites with their retail stores.

Two words—Dilly Dilly—took off in the pop-culture lexicon creating a striking success story for Bud Light and its agency.

There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down.

From AI to hyper-personalization to voice-optimized content, 2018 will be the year that marketing strategies and tactics elevate to new levels.

Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.

As marketing teams strive to set a new bar for content and feature richness, what can they do to protect ecommerce site performance in the process?

Feeling nostalgic? From product reintroductions to marketing campaigns, marketers are vying for our affection of happy memories with nostalgia marketing.