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Connect to Convert Moves to Boston—General Call for Speakers Open
Connect to Convert is coming to Boston, and we want you to be part of the excitement! Submit your proposal now to speak at the show.
Connect to Convert is coming to Boston, and we want you to be part of the excitement! Submit your proposal now to speak at the show.
Among a series of activations, Pizza Hut has drafted an NFL superstar as ambassador for the "Doorbell Dance" video campaign and sweepstakes.
One-of-a-kind brands appeal to customers, and brands become one of a kind by differentiating themselves from the competitive clutter through sharp brand strategies.
How can webinars be used to generate new leads? What types of webinar formats work best, and how do you measure the results?
By leveraging data about who consumers are and how marketing and advertising performs for each audience, marketers can provide the content and experiences that consumers want in real time, ultimately improving ROI.
Coca-Cola, Rocket Mortgage, Duracell and American Airlines are among the brands hitching their wagons to “Avengers: Infinity War.” Here’s a round-up of the some of the global tie-ins
Does your brand need to invest in AI? What technology and tools do you need to make it happen? How are brands like IBM, Facebook, Ally Bank and more leveraging AI the best across their B2B and B2C campaigns?
CMOs understand that exceptional and consistent customer experiences can lead to revenue growth. But what does a great customer experience entail?
Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International, shares how it's all going to shake out.
Should SEO work be done in-house or outsourced? There are many benefits to building an in-house team if your business can support it