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Ready or Not: California Consumer Privacy Act is an Impetus for Change
The California Consumer Privacy Act is now the toughest data privacy law in the country. Here's what it means to marketers around the U.S.
The California Consumer Privacy Act is now the toughest data privacy law in the country. Here's what it means to marketers around the U.S.
Marketers to realize that humans need data as much as data needs humans. Here’s why.
Learn how the UN Foundation revamped its email strategy in three months, and reengaged sleepy subscribers.
A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution.
Since the start of the 2018 NFL season, Bud Light has promised Browns fans that with a win, free beer would flow across the city.
Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?
A new agency and a new campaign, Voices, give a fresh start to the pizza maker after the ousting of its longtime founder and frontman John Schnatter .
Attribution has been the talk of the town for years, but despite its prominence conversations about it rarely mention a more important aspect of measurement—incrementality.
A partnership with the Volvo Ocean Race helps HCL Technologies showcase the brand’s capabilities and build customer relationships.
As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencer’s powerful draw.