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Cross-Team Coordination Imperative for Email Marketing Success
Marketing isn’t the only department in your company that sends customers email, and that means coordination is crucial to avoid burning out your database with duplicate messaging.
Marketing isn’t the only department in your company that sends customers email, and that means coordination is crucial to avoid burning out your database with duplicate messaging.
Back in 2016, Facebook admitted that it had inflated numbers, but the plaintiffs claim it was inflating the numbers long before that.
Check out these tips to write with impact to create irresistible content and bolster click-through rates and brand loyalty.
From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.
POM Wonderful's "Worry Monsters" play on the insight that people often jumpstart healthy habits once they think they might be sick.
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.
Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.
Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority.
Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.
McDonald’s has a new collect-and-win game beginning this Friday with the chance to win $50,000 and lots of other prizes.