January B2B & Martech Top 10
Find someplace warm and check out our top 10 B2B and martech articles for January.
Find someplace warm and check out our top 10 B2B and martech articles for January.
Marketers can leverage the same data they use for direct mail to create programmatic digital, including addressable geo-fencing.
A dip in consumer confidence thanks to the government shutdown and privacy laws are among marketers' biggest worries for the new year.
Diet Coke has unleashed the latest iteration of its new global brand platform to promote two new flavors.
For brands to maximize the ROI for their mobile collateral, they must bear in mind the specific challenges of mobile devices.
Some research estimates the average organization uses 91 different martech tools. Is your company a victim of martech bloat?
Conan O'Brien is the first comedian to ever be honored with his own custom Pantone color.
If it’s up to Hotels.com there will be a baby-making boom following the rush of the Super Bowl LIII.
Five common challenges marketers face today and how AI can help.
New research indicates that hiring to fill open marketing positions might take longer than you think.