![Barbie](https://chiefmarketer.com/wp-content/uploads/2019/05/the-dream-gap-160x125.png)
Barbie Takes on Closing the Dream Gap For Girls
Barbie has clearly overcome the bitter battle over her curves to embark on her most purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.
Barbie has clearly overcome the bitter battle over her curves to embark on her most purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.
If viewers aren’t paying attention to your marketing videos, your content might not be as compelling as you think.
When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.
Millennial parents look—and behave—differently than parents of previous generations. Here's how to connect with them
What tech do you need to consider to talk more quickly with your target customers online?
Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.
AXE adds a contest to its roster of marketing initiatives to help teens feel confident in who they are, quirks and all.
Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.
Reynolds, the voice of Pikachu in the upcoming Pokémon film, has pulled off an epic social stunt to gain attention for the movie.
An omnichannel approach is helping Ellie Mae elevate the impact of its annual Experience event for both B2B mortgage industry prospects and customers.