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October’s B2B and Martech Top 10
All treats, no tricks: Here’s our 10 most popular B2B and martech stories for October 2019.
All treats, no tricks: Here’s our 10 most popular B2B and martech stories for October 2019.
Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.
Brands who get the customer experience equation right reap greater loyalty and increased revenues. Those that fail risk customer defection.
How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.
Chipotle CMO Chris Brandt on how the brand made an amazing comeback after a food crisis began to cripple the company in 2015.
Companies like GasBuddy that observe email marketing best practices often don’t think blacklisting should be on their worry list. Think again.
Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate.
B2B buyers want the same conveniences as B2C shoppers, and over half of B2B online shoppers use loyalty programs, according to a new report.
Nearly 80 percent of all Twitter chatter related to vaping and tobacco products is generated by bots, according to a new report.
Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.