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Global Brand, Local Market: 5 Ways to Put ‘Glocalization’ to Work
Five ways global brands can succeed in diverse local markets.
Five ways global brands can succeed in diverse local markets.
A second draft of the implementation regulations for CCPA offers more insight into compliance.
GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.
Planters, Olay and Volvo have engaged consumers ahead of the big game with social media campaigns and other promotions.
Steps marketers should take in order to comply with California's consumer privacy regulation.
Oracle's Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.
Benefit Cosmetics is launching a weekly video series designed to engage female gamers.
Business accounts on Instagram have access to these new tools.
Strategies to keep in mind while using Facebook Messenger to engage with consumers.
Ideas, trends and forthcoming formats that marketers can take away from CES 2020.