Channel | Digital

Text on e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech

Overture Services Inc. has signed a non-exclusive agreement with Yahoo Japan Corp. The search-distribution agreement will begin after Overture

Nearly half of people doing online searches expect to find the answer to their query on the first page of search results. And, 78% of Web users will abandon

Dan Ballister has been appointed vice president of sales at search engine FindWhat.com. Ballister will spearhead the growth of FindWhat's network-advertiser

Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing. There are 200

Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing at the AdTech conference

David Glaze, vice president of creative at Web design firm Genex in Culver City, CA, sets up Web sites for movie studios and automakers. He discusses

"Yahoo is Toast" is the theme of an advertising campaign by MyWay.com. The campaign is geared to build awareness for MyWay.com, a new ad-free portal and

ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express

Susan Barone is building her Web business with a pristine attention to privacy. Each woman who presents her e-mail address at one of Barone's three plus-size