Channel | Digital

FEDERAL ANTI-SPAM LEGISLATION is becoming as plentiful as the millions of unsolicited bulk e-mails jamming inboxes every day. Since April, three bills

The net.marketing conference, thought earlier this year to be able to draw 1,000 people, hosted a mere 300 or so, according to attendees and exhibitors

Google, the Mountain View, CA-based search engine company, has acquired one of its suppliers: Applied Semantics. The financial terms were not disclosed.

Ask Jeeves Inc., an internet search engine provider, has a awarded its creative/advertising business to TBWA\Chiat\Day in San Francisco and media buying

New Hampshire Democrats demanded last month that Election Day phone disruptions at several Democratic phone centers be investigated by the U.S. attorney

Search engine marketing firm Overture Services Inc. doubled its price for new or renewed keywords last month from 5 cents to 10 cents. Marketers are outraged,

What does a list cost? In the e-mail arena, way too much, list marketers and mailers are grousing. And it's not because the base list price has changed

Aubuchon Hardware had a serious problem. A year ago, the regional hardware retailer was entirely reliant on keyword buys on Overture. The company wanted

As keyword bid management consultants compete for clients, return on investment tools are becoming a differentiator for many companies.

About.com has introduced two new sponsored-links products through its Sprinks division. ContentSprinks provides links to text-based ads on Web pages.