Channel | Digital

The search engine landscape changed again last month when MSN dropped LookSmart as its technology source and switched to Inktomi. Andrew Wetzler, president

Kia Motors America has pulled in a 36% response to a mailing promoting a new online communications system to its dealership owners. So far the U.S. arm

As the oldest advertising agency in the world, J, Walter Thompson (JWT) knew well the hassles of a manual production cycle. For years, staffers mailed

Direct marketers are secure in their jobs, split on the impact of the do-not-call list, cautiously optimistic about e-mail marketing and disappointed

What's the best way to make sure your company isn't flagged as a spammer? Answer customer complaints. Michael Ellis discovered this truism when he became

Direct marketers can perhaps be forgiven if they're getting just a little jaded. Two years ago, many still saw the magic in cookies, search engine marketing

The sex product market has always been geared toward heavy-breathing guys. MyPleasure.com is different in that it targets women. It offers vibrators and

If someone had told the forefathers of direct marketing there would be a day when it will no longer be necessary to spend money to guess who might be

A French think tank has come up with the antidote to the Iraqi most wanted card deck. Le Regime Bush, which claims to name the 52 most dangerous men in

When MobilePlanet, a mobile computing and wireless products reseller, launched MobilePlanet Enterprise its business-to-business endeavor (www.mobileplanet.biz)