Channel | Digital

The Web is no longer marketers' territory. Nowadays the consumer is the online king. As a result, the old marketing ways aren't working, and in some cases

At press time, Bob Alcorn, COO of high-tech firm nFrame, was putting the finishing touches on his company's second e-mail newsletter. He whistled as he

Howard Dean may have missed his shot at the White House. But his campaign will be studied by fundraisers for a long time to come. For one thing, the campaign

A recent review by Google sent A1 Vacation Rentals.com, a site promoting regional resorts, lowered the site’s search results dramatically. Hawaii vacations,

Quick, which of the many shopping channels showed the greatest growth during the 2003 holiday period? You'd be wrong if you said it was retail, catalogs

Print catalogs still have a central place in the marketing mix at least according to a recent consumer survey by Millard Group Inc. Among those polled,

Victus, a company that sells products to diabetics, entered the U.S. market two years ago with its nutritional supplement Enterex. The Miami-based firm

Democratic Party presidential candidate Howard Dean continued to set Internet records for fundraising. But he still trailed President George W. Bush,

Real estate site ForSaleByOwner.com is rolling out CarsForSaleByOwner.com, an online auto marketplace aimed at connecting car buyers and sellers. The

What have we here in this issue's makeover subject? Well, instead of a sea of white space marred by a dainty little bit of copy, this time it's a skyful