It was bound to happen, and it has: A major Internet Yellow Pages (IYP) provider has announced that it will support the pay-per-call business model, which lets small and local businesses control their search marketing costs by paying only for customers who call rather than click.
Performics, the search marketing division of DoubleClick, has thrown a new metric into the mix, designed to track and benchmark the overall marketplace activity of search marketing campaigns.
Long ago, the
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Even though the initial hype has died down and people are no longer tagging "e-" onto the front of everyday words, there's no question the Internet continues to impact the way we perform everyday tasks and transactions. Nowhere is this more apparent than in the retail sector. User-friendly search engines such as Google and Yahoo!…
For better or worse, the Web is perhaps the most infinitely measurable marketing medium we
Ask Jeeves announced yesterday that it will begin selling paid ads linked to keywords on its search engine, in the same way that Google and Yahoo! now do.
BlowSearch is a metasearch engine with a mission: to reduce the amount of automated click fraud on the Web, and make itself a strong midmarket search
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