Channel | Digital

SEARCH ENGINE MARKETING and direct response space advertising has helped environment-friendly marketer Alternative Energy grow at 25% a year into a $7.7

Online marketers in Western Europe will sell $97 billion worth of products and services in 2006, a 37% increase over last year, according to market research firm EMarketer.

Lead generation has been the name of the game in B-to-B online marketing for some time now. The long, complex decision cycles that precede most B-to-B purchases and the relatively high cost of the products have led most marketers to believe that they

Back in the late 1990s, Sascha Deri, an engineer working at a high-paying day job, decided he wanted to act on his childhood dream of doing something for the greater good.

Internet advertising revenues are skyrocketing to new record levels. Paid search generates higher conversion rates than nonpaid search advertising. And almost 40% of consumers who encounter Web problems will abandon transactions, according to various study findings released Monday.

Google will beef up product search capabilities on its general search engine in time for holiday selling and emphasize its Google Base selling platform as a comparison shopping engine, according to an analysts' report published Friday.

Marketers increasingly look at search as a valued customer acquisition channel delivering much more than immediate transactions or conversions.

At the request of the Federal Trade Commission, a federal judge in California has issued a temporary restraining order against a nationwide online marketing operation that claimed it could reduce consumers' debt by up to 60%, which the FTC said led many people into financial ruin and bankruptcy.

Every year for the past five years, MarketingSherpa has conducted a research study into the state of the search engine optimization (SEO) industry