Channel | Digital

Coldwater Creek Wraps Up Banner Third Quarter

|  by Chief Marketer Staff

Women's outfitter Coldwater Creek generated $15.9 million in third-quarter income, up from $10.5 million in income during third-quarter 2005. The company's net sales rose from $186.8 million a year ago to $256.4 million, in part due to a jump in the total number of stores.

Vegas.com Sweetens the Pot with Site Testing

|  by Chief Marketer Staff

Everyone agrees that continuous testing is required to make sure that a Web site is performing up to its highest potential. Smart Web operators want to live in a state of almost perpetual tweak. But whether A/B testing or multivariate, that kind of ongoing evolution can play hob with a site

Direct Sales Rise as Harold’s Stores Takes Loss

|  by Chief Marketer Staff

Harold’s Stores Inc., a Dallas-based upscale clothing marketer, reported a $2 million loss on $23.4 million in sales for the third quarter, compared with $88,000 in net income and $23.3 million in sales a year earlier. The quarter ended Oct. 28.

Acquity Partners With Data Return

|  by Chief Marketer Staff

Acquity Group has joined forces with Data Return to host an ad platform that will allow companies to launch and maintain their e-commerce sites with what it said is greater ease and efficiency.

Short Cuts

|  by Chief Marketer Staff

Direct Online Marketing, a search engine marketing firm, has relocated to the McClain Building in downtown Wheeling, WV.

Google Maps Adds Click-to-call Feature

|  by Chief Marketer Staff

Google Maps has integrated click-to-call technology into its local listings, allowing businesses that have signed up for a listing through the Google Local Business Center to reach customers the moment they're looking for a product or service in their neighborhood.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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