Channel | Digital

Short Cuts

|  by Chief Marketer Staff

PCMall Inc. will begin carrying Netmon Inc.'s line of products on its pcmall.com. pcmallgov.com and onsale.com Web sites.

Short Cuts

|  by Chief Marketer Staff

Lego Brand Retail Inc. has chosen PFSweb to provide order fulfillment of its online store, www.shop.lego.com, and its Shop at Home catalog in North America.

NearbyNow Puts the Mall on Your Mobile Phone

|  by Chief Marketer Staff

Five days before Christmas, and chances are your local shopping center looks like the Battle of Verdun, only with less parking. What would you give to be able to find out, without setting foot in that seething mass of frazzled parents, crying kids and overworked sales clerks, whether that set of barbells your Aunt Fanny…

Naymz Accentuates the Positive on Search Engines

|  by Chief Marketer Staff

One of the most interesting things about search is the way mash-ups, start-ups and third-party developments can flip back and forth over the fence separating consumer uses from business or marketing uses. Projects that get their start as useful tools for one group can very quickly be adapted to be useful for anyone promoting a…

Number One? Not Always the Top Ad Strategy

|  by Chief Marketer Staff

San Diego-based search marketing firm Engine Ready recently came out with a look at the impact pay-per-click ad position has had on the clickthrough and conversion performance of a diverse selection of its managed accounts in the last year. While the data doesn’t rise to the level of a formal study or index, Engine Ready…

People in the News

|  by Chief Marketer Staff

Nikki H.M. Jackson has been appointed search engine optimization manager at Brilliant Blue. Jackson will be responsible developing Internet marketing and SEO strategies for the agency's clients.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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