Channel | Digital

EBayers Cash in on Anna Nicole’s Death

|  by Chief Marketer Staff

EBay entrepreneurs wasted no time in attempting to cash in on Anna Nicole Smith's unexpected death last week. As of Friday morning, there were more than 2,900 Smith-related items posted on the auction Web site, a dramatic rise from the fewer than 200 posted before word of her death came out.

The Other 20 Percent of Success

|  by Chief Marketer Staff

In July, I misquoted Woody Allen in my article “Nine-Tenths of Search Success.” What Allen actually said is “80% of success is showing up.” My point from July remains that in search marketing, just showing up—for searchers at any stage of the consideration process—

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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