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Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
In light of Apple's new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.
AB InBev's new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.
How marketers can prepare for the demise of third-party cookies.
Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.
Apple’s iOS 14.5 update is here. Learn how marketers who continue to leverage Facebook ads can accommodate for this policy change.
Suzanne Fanning’s impressive tenure as Wisconsin Cheese CMO is the subject of our latest Marketers on Fire feature.
How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.
Read how fashion brand Rothy’s tapped Shopify’s partnership with Pinterest to sell its products and scale its digital advertising.
Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.