Channel | Digital

In mobile marketing, it's all about adding value. A Harris Interactive poll last fall found that 26% of users will accept ads on their cell phones if

It doesn't matter which side of the pond they're on. The first stop for most consumers planning a trip is the Internet. That's why VisitBritain, the United

My list of the ways Google is like my hometown of Chicago comes down to one item: They both have parking problems that are rooted in history and long overdue for a solution. And in both cases, conspiracy-minded observers see a plot to keep the revenue stream open.

Bill Hanekamp is a huge fan of small Web sites. Technically, they're called microsites small, self-contained Web destinations that are separate from a

Video may have killed the radio star, but it was a boon to the professor the Video Professor, that is. The direct marketer of instructional computer videos,

U.S. marketers will continue to shift their spending into online advertising in 2007, according to EMarketer.

(Direct) In mobile marketing, it's all about adding value. A Harris Interactive poll last fall found that 26% of users will accept ads on their cell phones if they also get free applications that make their lives easier.

Those marketers who are up for a good algorithm chase should lace up their Adidas: Google

Search engine marketing was a $9.4 billion budget item for North American companies last year, according to the latest edition of a report issued annually by the Search Engine Marketing Professional Organization. The figure represents a 62% increase over the $5.75 spent on search in 2005.

Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother