Channel | Digital

Building the Online Sales Lot

|  by Chief Marketer Staff

The accepted wisdom in selling cars is that customers start looking for their next ride the moment they drive their current purchase off the lot. Maybe so, but the Internet and its research possibilities have added focus to the last eight to 12 weeks of that decision process, making that the most crucial time in…

Adify Puts Publishers, Marketers in the Driver’s Seat

|  by Chief Marketer Staff

Back in 1996, when the Web was still a novel advertising medium, Larry Braitman, Rick Thompson and Russ Fradin came together to found ad network Flycast Communications, one of the first networks to aggregate low-cost ad inventory across thousands of different Web sites. Within three years, they sold that network to CMGI for almost $700…

Avenue A|Razorfish Acquires Interactive Agency Duke

|  by Chief Marketer Staff

Avenue A|Razorfish, Seattle, has acquired Paris-based interactive agency Duke. The total purchase price will be based on Duke's profits during the next three years, but Avenue A|Razorfish made an initial payment of approximately $7.9 million against future earnings.

Citysearch Will Buy Insider Pages

|  by Chief Marketer Staff

Citysearch, the local Internet directory owned by IAC/InterActive Corp., confirmed that it will acquire Insider Pages, a Redwood City CA-based local search company featuring consumer reviews of products and services.

Direct Asks

|  by Chief Marketer Staff

No question Amazon.com. I know, it's a no-brainer, but they deserve the accolades. The site is well designed, easy to use, their product lines have expanded

Handling Calls In-House

|  by Chief Marketer Staff

f you're dialing into a call center from home, chances are you may be relaxing in pajamas and slippers. And chances are the reps you talk to may be in their PJs too.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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