Internet Growth Leads Ad Spend Jump: TNS Media
Ad expenditures jumped from $143.8 million in 2005 to $149.6 million in 2006 -- a 4.1% gain, according to TNS Media Intelligence.
Ad expenditures jumped from $143.8 million in 2005 to $149.6 million in 2006 -- a 4.1% gain, according to TNS Media Intelligence.
Lillian Vernon Corp. has named PM Digital as its exclusive provider of search engine marketing and datafeed marketing services. Terms of the contract were not released.
America Online has formed a two-year strategic alliance with PointRoll, an online media services subsidiary of the newspaper giant Gannett Co.
Wi-Fi TV Inc. plans to sell targeted video advertising and online banner ads when it launches InternetWeddingTV.com on May 1. Newlyweds will be able to upload videos and photos for free on this network of interactive TV stations.
Aetna Inc. has become the latest insurance company to join Health Benefits Direct Corp.'s insurance Web site portal.
Bayler Boats said it has tripled its budget for paid search engine marketing, banner ads and other online advertising being handled by the MarketSmart Advertising agency.
Privately-held apparel retailer and catalog seller L.L. Bean revealed last week that its Web site outstripped its stores and catalog in sales revenue in 2006.
Ad revenues from print Yellow Pages, Internet Yellow pages (IYP) and local search will reach $38.9 billion globally in 2011, a 4.9% annual increase from the $30.6 billion spent in 2006, according to a report from The Kelsey Group.
Streaming video media company 247MGI has agreed to buy Business Vision Network, a producer of infomercials.
In his address at the McGraw-Hill Media Summit last month, InterActiveCorp (IAC) chairman/ CEO Barry Diller commented on the growing value of effective natural search optimization