A consumer privacy watchdog has officially requested that the Federal Trade Commission investigate Google's planned acquisition of online ad firm DoubleClick and either impose protections on the collection and use of consumer data or block the sale.
A U.S. judge has refused to dismiss a long-standing suit against Google's use of trademarked terms as keyword triggers for delivering pay-per-click ads in search results.
A quarterly report by a company that audits pay-per-click advertising using a network of volunteer marketers reported last week that 14.8% of clicks across the search marketing industry were fraudulent in Q1 2007.
(Searchline) A little-noticed bill passed by the Utah legislature will let businesses based in that state enter their trademarks into a state registry and police their use as triggers for search marketing to Utah residents.
(Direct) Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick
(Multichannel Merchant) Do you know how big your “buy” or “submit” button should be? How about what color? Should your online registration process involve more than one page?
(Multichannel Merchant)A bit of number crunching speaks volumes about the quandary many search engine marketers find themselves in. According to the Search Engine Marketing Professionals Organization (SEMPO),
Internet search engine and ad network Google reported that first-quarter profits rose 69% over the same period last year -- a result that CEO Eric Schmidt said made the company "ecstatic."
Experian Group Ltd., the credit bureau and database marketing services firm, will acquire Web research agency Hitwise for $240 million.
Hachette Filipacchi Media U.S, publisher of Car and Driver, Road and Track and Cycle World magazines, will acquire Jumpstart Automotive Media, an online network focused on the automotive industry.
