IAC/InterActive Corp., the company that operates the Ask.com search engine, will launch a contextual ad network to let advertisers place pay-per-click ads on the content pages of some of its Web properties, including Match.com, Ticketmaster, Evite and Citysearch.
Drugstore.com Inc., reported a net loss of $3.8 million for the first quarter, compared to a net loss of $5.3 million last year.
All good marketers know that they must test each message against a control to see if good results can become stellar results. Did you know you could do this with the articles you submit to Web sites, e-zines and online directories?
In past meetings of the Search Engine Strategies conferences, the session on click fraud has often resembled a steel-cage grudge match, with representatives from click-auditing firms and SEM agencies bantering with spokespeople for the major search engines. By comparison, the session at SES New York earlier this month was more like Wimbledon than the World…
Search advertisers are becoming increasingly hungry for competitive intelligence. As paid search takes its place alongside more traditional marketing media, players feel the need for a comparative tool such as radio
Amazon.com generated $3.02 billion in sales during first quarter 2007, up from $2.28 billion a year ago. The online retailer attributed $84 million of the gain to favorable foreign currency exchanges.
After two years of development, Web video guide Channels.com recently launched, with the goal of being a central hub for viewers and programmers alike. E-Centric recently talked with Sean Doherty, founder and CEO of the Palo Alto, CA-based company, to find out why he thinks his site will help boost the profile of advertiser supported…
Frucall allows consumers to do a price check instantly from their mobile phone. The service recently introduced a new advertising platform, Frucall SmartAds, which imbeds targeted ads into the calls.
EPOIA Interactive Studios, LLC has launched PodshowCreator's ContentPay, a new service in conjunction with Amazon.com's Associates program. The service enables podcasters to earn revenue with a customizable storefront showcasing Amazon.com products relevant to the content of the podcast.
Two former executives from the music Web site SpiralFrog.com Robin Kent and Lance Ford have founded Digital Rebel, a new interactive services advertising agency with a mission to promote ad supported Web sites that offer music downloads.
