Chief marketers using paid and natural search engine marketing often ask, “If we rank well in the natural search results for the brand name, should my search team also buy my brand terms in paid search?”
Will mobile phone advertising be intrusive or a boon for the consumer? That debate, which has been building, is about to boil over
For the third time in as many years, a U.S. House committee has reported out a bill that would criminalize the spreading of spyware on users' computers.
Neo@Ogilvy">Neo@Ogilvy, the Ogilvy Group's digital and direct media company, has joined forces with SEMDirector Inc. to furnish clients with systems to manage and measure search-marketing campaigns around the world.
For a business that’s built around time, Calendars.com doesn’t have much of it. “It’s an extremely seasonal business,” says Hilarie Pozesky, president and CEO of Hilarie Pozesky Consulting, which handles online advertising for the online seller. “Calendars.com does about 85% of its business between the end of October and the end of January. We really…
Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother
RSS may stand for
Social networks like MySpace can be a great way for nonprofits to build a network of "friends" to mobilize for advocacy and fundraising efforts, according to Sue Zeiler, senior strategic consultant with Mindshare Interactive.
Back in 2001, bookseller Borders Group opted to split its online presence. The company Web site let users check inventory and reserve books for pickup,
Some direct marketers who deal with a variety of craftspersons might grumble that they don't always get e-mail replies to questions quickly enough. OnlineAmishFurniture.com
