To share some ideas for driving user engagement through digital creative, I spoke to Olaf Czeschner, Chief Creative Officer, Frankfurt, Germany. Our international colleagues bring a refreshing perspective since their markets have different design sensibilities and different degrees of technology penetration.
Technology is the servant of your marketing goals, not their master. Instead of jumping on the next social media phenomenon, first ask yourself this: what do all these media channels allow me to do that I couldn't do before?
The publisher networks operated by the big search engines—and for that matter, most contextual networks owned by anyone—have gotten a reputation as somewhat murky environments where advertisers can’t be sure what sites are delivering their ads or how well those placements are performing. As a result, some marketers have shied away from advertising on Google’s…
How can you tell search marketing has gone main stream? Well, it might be the moonshot prices the engines have offered for recent acquisitions such as Doubleclick and aQuantive. Or you could note, as The Times Online did last month, that Google, a company that went public less than three years ago, now has greater…
In mobile marketing, it
In search engine marketing, the consumer’s attention is largely focused on three or four items at the top of a search results page. Getting into those high impact slots requires knocking someone else out… and doing it in a completely fluid environment where minute by minute adjustments and multiple factors keep the head-to-head action going…
Pepperjam, an Internet marketing agency, has selected DoubleClick Inc. to provide digital advertising and marketing services.
Precise Leads Inc. has launched a new Web site (www.preciseleads.com) to help insurance agents generate leads online.
Fuhrmann co-founded Ownapainting.com, a Web site that offers hand painted reproductions of famous paintings for as little as $120 apiece.
Online entrepreneur Scott Hall found a new venture to acquire eight weeks ago, at an unlikely source: online classified ad service craigslist.com. The business he purchased is MyCigarLabels.com, which markets not the stogies themselves but personalized cigar labels.
