Channel | Digital

People in the News

|  by Chief Marketer Staff

LinkedIn Hires Yahoo! Marketer as Vice President Professional-focused social network LinkedIn has named Patrick Crane, vice president of marketing for Yahoo!'s network division, to be its vice president in charge of marketing

Feeding the Kitty

|  by Chief Marketer Staff

Every creature has its phobias. To many cats, water is anathema. Some dogs abhor the sound of the vacuum cleaner. And then there are consumers who fear using a credit card to shop online.

The Latest Scoop

|  by Chief Marketer Staff

Talk about your dual personalities. Ben & Jerry's is a super-premium-quality product with an offbeat, fun, irreverent brand. The two concepts don't always

Short and Sweet

|  by Chief Marketer Staff

We'd like to give a quick cheer to the Webby Awards, which held its 11th annual presentation last month with a rule we think should be standard: five-word acceptance speeches.

In the Zone, Online or Off

|  by Chief Marketer Staff

AutoZone Inc.'s new product look-up system for driving in-store sales will soon be tried on its Web site. The $6 billion company, which sells auto parts and accessories, has two customer segments: do-it-yourselfers and professional technicians. But it faced a challenge: How to make sure it had the exact parts customers needed.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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