Channel | Digital

Extreme Site Search Makeover

|  by Chief Marketer Staff

If anyone knows remodeling, it’s a construction equipment site. So it’s not surprising that when NorthernTool.com decided to make substantial alterations in their Web presence, they knew enough to reach for the proper tools: automated data feeds and on-site search optimization.

Web Site Markets Sheets to Students

|  by Chief Marketer Staff

When Peggy Allen and Ronda Pierson were sending their children off to college a couple of years ago, they were appalled at the low quality and wrongly sized sheets available for dormitory beds. This led the pair, both former executives at Lifetime Television, to found an online operation dedicated to this supplying this niche market.

Travelzoo Ups Search ROI

|  by Chief Marketer Staff

Internet media company Travelzoo relies on persuading people to give in to that spur-of-the-moment travel impulse. In fact, Erik Qualman, head of North

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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