Channel | Digital

Interactive marketing spending in the U.S. will more than triple over the next five years, reaching $61 billion by 2012, according to Forrester Research Inc.

EachNet, a Chinese Alliance online auctioneer, has hired Alliance Data Systems Corp.'s Epsilon International division to provide permission-based e-mail marketing systems.

A full 64% of small businesses bank and shop online, according to a new survey from EBillme.

In 1999, Vicki Bodwell founded Warm Biscuit, a $1.2 million-a-year cataloger and online marketer of children's bedding products designed in what she terms the "vintage" style.

Cheryl Scordato thought it would be a good idea to market college care packages that were a little bit more upscale. The result was the Web site from-mom.com

(Chief Marketer) Four questions regularly arise when marketers try to understand their search potential. All can be answered with good competitive benchmarking analysis.

Like marketers of all stripes, clients of direct marketing agencies are looking to social media to build better relationships with customers.

(Promo) HP is partnering with YouTube to sponsor a contest where one filmmaker will win a $5000 prize, a screening at an international film festival and a meeting with executives from Fox Searchlight Productions.

Canadian wireless and data services provider Rogers Wireless has begun offering MySpace functionality on select phones, marking the social networking site's first mobile deal in the Great White North.

The U.S. General Services Administration has launched GovGab.gov, a new blog designed to improve access to government information and services.