Ad campaigns targeting a large network of Web sites generated higher click-through response than automotive specific Web sites -- for reaching prospective automobile buyers, according to survey findings released by ValueClick Inc.
ShopWiki (www.shopwiki.com), a shopping search engine, has named Rory Cumming chief executive officer.
Let's say you're a midsize company in an industry dominated by giants and you want to play with the big boys. They're big for a reason established brands,
Here are six keys to staying competitive in search: Check your search positions often and use paid search to improve search performance. Optimize, optimize,
These days there's a social networking Web site for just about every interest group from green living and activism (Care2) to dating and even flirting
A Bill Me Later/Ipsos Insight survey found that more than 12 million Americans admitted to shopping online while on work-related conference calls.
Everybody wants to believe in something, and Church Initiative found the light online. The marketer of materials for crisis support groups is using the Web to promote its ministry and help its customers help each other.
Fair Issac Corp. and Think Partnership Inc. have formed a technology alliance to launch ValidClick AdExchange, for monitoring and pricing pay-per-click advertising to prevent fraud.
An understanding of how Facebook is structured and how it can be used provides a range of options for relationship marketers looking to tap into its huge user base and find ways to deepen their company’s relationships with customers. Click here to find out how you can adapt your social networking strategy to Facebook.
Internet users in Europe will spend a projected 51 billion euros ($71 billion in U.S. currency) online during this holiday season this year, according to Forrester Research Inc.
