Channel | Digital

Fetch! Good Site!

|  by Chief Marketer Staff

Anyone who's ever owned pets knows how tough it can be to get them to do what you want. Likewise, online marketers occasionally have a hard time helping customers find the products they're looking for on their sites.

E-News to Go

|  by Chief Marketer Staff

Newsweek and the Media Bloggers Association (MBA) have launched " The Ruckus," a new group blog about politics for Newsweek.com.

Social Media Monitoring and Analysis: Call It What You Will

|  by Chief Marketer Staff

Consider the diversity of terms widely espoused over the past couple of years to describe a set of technology solutions now offered by upwards of 40 marketing vendors and deployed by a rapidly-growing number of major companies within the realm of consumer-generated content. These terms include brand monitoring, buzz monitoring, social media monitoring, market influence…

RSS: Are marketers missing a trick?

|  by Chief Marketer Staff

Ever since Alexander Graham Bell invented the telephone, marketers typically haven't been slow in using new technologies to keep customers informed. So it's a bit surprising that RSS remains a niche tool.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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