Channel | Digital

Oneupweb has introduced an eye tracking service for analyzing the physiological movements of the human eye and psychological implications for marketing when Web pages are viewed.

Sun Microsystems Inc. will acquire MySQL AB, a developer of open source database software for approximately $1 billion.

Engauge, a marketing agency, has acquired StreamRight, a digital technology development firm.

The Authentication and Online Trust Alliance announced today it is endorsing so-called Extended Validation SSL certificates, a security scheme the group says will help validate Web site owner identities and protect consumers from online fraud.

Tremor Media the operator of an Internet video advertising network reported it has raised $11 million in investment capital, with the help of Canaan Partners and Masthead Venture Partners.

(PromoXtra) Time Warner has disclosed that it has made an investment in Gaia Online, a virtual world targeting a teen audience.

If your Web site doesn't stand out to media planners, you won't see a dime of the estimated $43 billion marketing spend on online advertising. Click here for 10 steps from Avenue A | Razorfish's Dave Friedman to make advertisers fall in love with your site.

UBid.com has appointed Lee Olsen chief operating officer.

Viral marketing and search is helping Internet radio station MyREDLounge.com find an audience for its cool – or is it hot? – jazz, swing and blues format.

With the hope of bridging the worlds of social networking and online shopping, Wikidealz.com officially launched in late November.