Digital
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Digital
Sears Pushes Holiday Campaign Via the Internet, Sweepstakes
Sears is tapping into shoppers’ love of the Internet and other technologies to back this year’s holiday-themed campaign.
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Digital
Lawmakers Call for Hearings on DoubleClick-Google Merger
A dozen Republican lawmakers in the U.S. House of Representatives are calling for congressional hearings to be held on the proposed acquisition of online advertising concern DoubleClick by search giant Google.
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Digital
AOL to Acquire Quigo Technologies
AOL is buying Quigo Technologies Inc., an online advertising company that specializes in matching ads to specific portions of Web sites, according to wire service reports.
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Digital
Online Marketer Set to Try Offline Tactic Next Year
Morgan Dunn finds a niche at Neckties.com (www.neckties.com), a Garden Grove, CA online marketer of novelty and conventional men’s neckwear.
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Digital
Slow-Growing Site Offers Connectivity Equipment
In 1997, Tony Casazza, president of Atcom Services Inc. — a consulting firm involved with the design and installation of fiber optic data communications and other computer network cabling systems — decided he wanted to become an online retailer in this budding industry.
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Digital
Mercado SEO Feature Geared For Online Catalogs
Mercado Software has debuted a new search engine optimization module aimed at highlighting merchandise from online retailers.
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Digital
Advertisers Under-use Optimization Technology: Jupiter
While many online advertisers employ simple search optimization techniques, a number of effective strategies are being ignored, according to JupiterResearch.
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Digital
Deck the Halls With Blogs and Videos: Improve Your Holiday Sales With Social Media
This holiday season, marketers are using an array of highly innovative, diverse and market-savvy Web 2.0 media to connect with customers. We recently looked at a dozen of the hottest products and brands to see how they’re differentiating themselves from the competition and reaching new markets.
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Digital
Riddle Me This: The Puzzle of Promotions Via Social Networks
Social nets still pose some confounding riddles for advertisers who want to use them to convey messages about brands or promotions.
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Digital
MySpace Expands Selections for Targeting Ads
MySpace has introduced more than 100 additional selectable interest categories for targeting online advertising to individuals who use this social networking Web site.