Channel | Digital

Why do direct marketers have a such a tough job measuring the value of their custom magazines, newsletters and microsites? One reason is that they're

ThomasNet revamped its business plan by giving the people what they wanted — and what they wanted was less paper.

If everyone was going to jump off a bridge, would you? No? Really? Then why do you have a blog? Many DMers are leaping on the social marketing bandwagon

Online advertising at newspaper Web sites rose 18.8% to $3.2 billion in 2007, accounting for 7.5% of all newspaper ad spending last year, compared to 5.7% in 2006, the Newspaper Association of America announced Friday.

Has the economy caused you to tighten your purse strings? Then it's time to consider an increase in digital marketing. Here are some budget-friendly ideas to keep ahead of the competition.

Consumer behavior is shifting. The merger and acquisition market is active. Media budgets are shifting dollars online. All this adds up to a time of rapid change for digital marketers. Here's 10 important online issues to consider this year

Marketing and database services firm Epsilon is expected to announce today it has changed its interactive and direct agency services unit’s name to Purple@Epilson.

Major donors to charities tend to favor using the Internet, according to a new study from Convio.

Naturally Scientific, Inc., manufacturer of health supplements, has selected Commerce Planet to operate its commercial Web sites, e-online sales and direct marketing for its Ironman Nutrition product line for up to five years.

It appears Wal-Mart owns Easter. Of the 79% of Americans who celebrate the holiday, 58.8% said they plan to make their Easter purchases in a discount store, according to a study released last week by the National Retail Federation.