Channel | Digital

Consumers Sound Off On Online Shopping Frustrations: Survey

|  by Chief Marketer Staff

Nearly one quarter of consumers said purchased items having no resemblance to their image on the Internet as their biggest online shopping frustration. A similar amount indicated the inability to speak to a customer service representative at an online store to address any purchasing questions or concerns was their top headache.

TicketsNow Appoints Julia Vander Ploeg As Senior VP of Marketing

|  by Chief Marketer Staff

Online ticket marketplace TicketsNow has hired Julia Vander Ploeg to serve as senior VP of marketing. Vander Ploeg will lead TicketsNow's strategic business initiatives in the areas of direct and brand marketing, advertising, promotions and merchandising, public relations, CRM, search, and affiliate marketing.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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