Channel | Digital

Web 2.0's hallmark consumers taking over the online marketing process is spilling over into real life, if a recent incident is any indication. In late

A new search engine launched Sunday. It's called "Cuil" (pronounced "Cool") and it's supposed to be bigger, faster, and better than Google

Mobile commerce, or m-commerce, is more than just a shrunken version of a traditional Web site. Chief Marketer managing editor Tim Parry sat down with Andy Nulman, the president of mobile media company Airborne Mobile, to talk about how the two formats are similar, yet different

These days it seems everybody has a blog or podcast that lets them share their thoughts with the cyberworld at large. But if you want that soul-sharing

In my last column, Searching for SEO: How to Find the Right Partner, I discussed what questions you should ask any potential search vendor. The best responses aren't black and white

E-Centric recently talked with Doug Perlson, CEO of streaming audio ad marketplace TargetSpot Inc., about opportunities for advertisers in the online radio space

Secondary search—the implementation of a secondary SEM team to complement existing search campaigns—can do wonders for an organization. But it's still under the radar for many marketers

Launching a mobile channel by the end of the week is most certainly not a matter of life or death. But, said speakers at the recent Internet Retailer Conference and Expo, it is something worth trying

How much attention do you pay to search engine optimization? Many marketers give it short shrift, not understanding that it can be the difference between success and failure

To reach your target audience you need to be where it lives. For colleges, that means the Internet. Video is becoming the media of choice to drive students