Channel | Digital

By erasing the lag time between message blast and message viewing, Twitter is shaping up as a very useful platform for running real-time promotional campaigns

As many as 60% of the Fortune 1000 will be doing social media marketing by next year, according to Gartner Research (Oct. 2008) and almost half of those

If you don't recognize names like Kevin Nalts, Justine Ezarik or Meghan Asha, you've revealed two things about yourself: You're not part of the digital

When you think of big tennis competitive centers, you open up your mental atlas and flip to Wimbledon, Paris, Melbourne and New York. You may not necessarily

WPP has launched a research project designed to qualify the relationship between search engine marketing and brand building. The company

Online publishers are losing billions of dollars as a result “secondary premium inventory” that is being undervalued and undersold, according to a recent report by the Rubicon Project

Late last year The Taco Maker, a quick-service Mexican chain based in Puerto Rico and Orlando, FL, decided the economic time was right to start selling

APPS ARE SWELL. They put restaurant guides and the ability to generate fart sounds at will right in your pocket. But can they raise a nonprofit's profile

U.S. mobile ads are set to grow from $169 million in 2008 to $229 million this year, according to a projection from media forecasting agency Magna. Most

If a Web banner or display ad doesn't get clicked on, is it wasted marketing effort? Not necessarily, says a new study from interactive agency iProspect,