Channel | Digital

All A-Twitter

|  by Chief Marketer Staff

LOVE IT OR LOATHE IT, MARKETERS NEED TO MAKE PEACE WITH THE MICROBLOG SERVICE It's safe to say that marketers fall into three categories when it comes

The New Real Deal

|  by Chief Marketer Staff

Last July, Coldwell Banker broke YouTube. They didn't mean to. But they were uploading agent videos to their new On Location branded channel and added

HSN’s Mobile Maneuver

|  by Chief Marketer Staff

Home Shopping Network is best known for its cable presence and for selling online through HSN.com, which accounts for 30% of its revenue. But in August the direct retailer opened a third-screen sales front

Chicago’s Field Museum Goes Mobile

|  by Chief Marketer Staff

Ever feel the urge to chuck the cubicle life, swap your Blackberry for a blue beard, and swash and buckle around the Spanish Main? Visitors to the “Real Pirates” exhibit at Chicago's Field Museum of Natural History

Sears Seeks “Laundry Extremes” in Kenmore Video Contest

|  by Brian Quinton

Kenmore is seeking people who are willing to confess to their weirdest and wildest ways to get dishes and clothes clean. Three winners will receive appliances from the Elite line. People can submit 30-90 second video confessions through Sept. 6. Visitors can vote for their favorite videos from Sept. 11 through Oct. 1. Interestingly, many…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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