Portals Drive College Student Recruitment
Chancellor University is one of many schools turning to the Web to recruit new students.
Chancellor University is one of many schools turning to the Web to recruit new students.
Search is becoming increasingly geo-targeted, with engines catering to user behavior and demand.
Search engine marketing expenditures will grow 14% this year, jumping from $14.6 billion in 2009 to $16.6 billion by the end of December, according to research from the Search Engine Marketing Professional Organization
A recent study found that buyers have significantly reduced their reliance on traditional information sources such as printed catalogs, trade shows, and trade magazines, in favor of online resources.
Eric Ludwig has joined PeekYou as the company’s president and chief operating officer.
The results pages of top engines like Google, Yahoo! and Bing look little like they did even just a few years ago. They continue to evolve and become more personalized.
Executives at Chinese search firm Baidu are no doubt hoping the Chinese year of the Tiger, which begins Feb. 14, will be as prosperous for the company as the year of the Ox has been.
Baidu, Inc., a Chinese-language Internet search provider, has made several changes to its senior management.
Although some valuable ad buys impose requirements for marketers to pay for impressions by the thousand, many display advertising opportunities can now be purchased on a per click or performance basis—and pricing is not their only similarity to search.
Neiman Marcus Direct sales rose by 3.2% during the five-week December period tracked by the company.