Channel | Digital

It isn't even quite November yet, but already many if not most brands are finishing up planning for 2011. Here's three sometimes overlooked concepts that every CMO ought to consider

Search can be a powerful tool for pinpointing global market opportunity and driving high ROI customer acquisition

While consumers will always love watching video content on large panel high-definition displays, this method of content distribution is in a state of flux.

CPG companies on average spend six percent of their marketing budgets on online media, half of what other companies in other industries are spending. Clearly, there is an enormous untapped opportunity for the CPG marketer who gets it right.

As brands increasingly need to control costs and drive results, micro strategies that can make offline channels more affordable and enable smarter, smaller media buys with greater accountability deserve a closer look.

Paid search is one of the top lead and sales generating techniques for many online marketers. But not optimizing your pay-per-click campaigns, not bidding on enough keywords and not properly tracking your ROI can hurt your results

How can you optimize traffic, ensure the “stickiness” of your Web content and drive visitors to close the sale? These best practices will help ensure everything on your site works cohesively and seamlessly, transforming it into a high-performance conversion engine.

Marketers are managing their expectations when it comes to paid search. Nearly half say their primary goal in paying for a paid search campaign is driving traffic to their Web sites, but only three in ten list generating a direct sale from the click as their principal desired outcome, according to a new study from…

We've all seen the usage statistics for mobile: More people using more advanced cellphone features such as mobile Web and barcode scanners more and more

Does search spending, like charity, begin at home? Small businesses seem to think so: Home care companies such as plumbers, landscapers and roofers led a number of advertiser categories in search expenditures by small businesses