Google considers its search algorithm a rather nimble moving target and makes prominent public mention of the fact that the formula it uses for calculating which pages come out on top in organic search undergoes approximately 500 annual revisions, large and small.
Thanks to the abundance of information, tools and features we’ve added to our pages, the path to purchase increasingly begins at the retail website. This increase in site traffic has given us an opportunity most have yet to realize—the introduction of meaningful advertising revenue through shopping media.
There are four basic pillars of search engine optimization that elevate brands to the very widest end of the sales funnel or to the very top of a particular category.
Within paid search, the Mark Twain quote "The difference between the right word and the almost right word is the difference between lightning and a lightning bug" is especially apt. Consider Become.com, a comparison shopping site which saw one word make a difference when bidding for a profitable paid search term. "Everybody would like to…
It was probably easier in the old days say, back in the late '80s or early '90s when HSN, then less than a decade old, consisted solely of live cable
Shopping within Facebook has so far been a goal rather than an accomplishment. Most of the brands that claim to drive transactions with a Facebook presence actually let Facebook users browse
Whether the check is in the mail is debatable, but marketers are increasingly writing checks for direct mail according to Bruce Biegel, managing director of Winterberry Group. Winterberry’s Outlook 2011: What To Expect In Digital & Direct Marketing reports that mail as an ad medium has seen a resurgence of late, and will continue to…
I just attended Citi's 21st Annual Entertainment, Media and Telecommunications Conference in Phoenix, and a major topic among the financial analyst community is the potential impact of Facebook on Google
All aglow thus far, the 2010 holiday shopping season has delighted a wide range of marketers, but expectations for holiday success vary widely, just like the metrics that have already hit the newswire.
Many shoppers use Black Friday and Cyber Monday terminology in search, expecting to find aggressive deals. Marketers should plan carefully before incorporating these keywords into their portfolios to avoid incurring unwanted costs and non-converting clicks.
