Channel | Digital

Google’s recent algorithm updates may spell search danger for lots of Web sites beyond “content farms”

While it is true a great B-to-B salesperson is invaluable, Google and other prominent search engines have made finding new and/or unique suppliers much more efficient, thus altering the way many B-to-B buyers purchase items in their private lives

For many daily deal sites, email is the force driving sales and consumer interest.

Coupons are hot, and given the persistent hang of the "new frugality", they seem likely to remain so for a good while. But getting those coupons into the hands of shoppers who will redeem them

The majority of online retailers know that testing their Web sites and incorporating the findings of those tests can improve the user experience and produce an overall increase in site conversions

User-generated content is a powerful marketing tool; it reinforces the tendency consumers have to trust each other over messages that come directly from marketers

This year's Chief Marketer Interactive Survey suggests that marketers aren't waiting to try new tricks to capture online attention

Corning Inc.'s video, “A Day Made of Glass,” has become a major viral hit, at press time scoring more than 10 million views on the YouTube channel

Navel gazing doesn’t come intuitively to business-to-business firms, but perhaps it should: A good, hard, introspective look at itself – augmented by voice of customers and prospects research – was key in Hoover’s Inc.’s refining its marketing message. This was not a feel-good exercise. “With everything going into social media, the world is becoming more…

A lack of data is not some¬thing emarketers today can really complain about. But what they can complain about is data overload, and how difficult it can be to fig¬ure out what data is most useful for their brands—without becom¬ing overwhelmed.