With unemployment at a record high, online job site Monster.com wanted to help by doing what it does best: providing people with opportunities to improve their lives by inspiring them to follow their passions and get jobs in the fields they love
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In the last few years, brands have quickly gone from seeing social media as frivolous to including social media as a necessary part of any marketing and communications plan. But while there is great promise, when it comes to promotions, many have struggled with how to go about it.
The daily deal leader looks to deepen connections with customers and merchants while fending off attacks from rivals.
Younger marketers’ use of e-mail, social and mobile channels is no surprise to anyone. But a channel use survey from Pitney Bowes did uncover another channel preference that was unexpected: Marketers under 35 are also more likely than other age groups to use direct mail in their marketing mix.
Miracle Whip’s video/ sampling campaign uses stars like Pauly D to nudge the public into trying the brand for themselves
Hey, all you marketers who operate a lot of landing pages on your Web site: how sure are you that all those pages are still alive and kicking?
Citi has been actively innovating credit card rewards programs to make sure its cards are the ones consumers reach for when they make a purchase. The issuer has taken a multi-track approach, piloting new ways to customize point rewards but also testing some distinctly different ways to redeem those points.
Jeans brand Levi’s wanted to generate some buzz earlier this year around their new Curve ID line of women’s jeans—jeans specially constructed for a woman’s shape, not her size, and based on reducing thousands of body scans of actual jeans customers down to four basic “templates”. The company was planning to launch trunk shows for…
Ecommerce video is no longer in experimental mode. It has become a mainstream tool for improving the online shopping experience and increasing conversion
