Channel | Digital

Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”

When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer

If you're waiting for the full-blown arrival of shopping over mobile devices, hold the phone

Where marketers once placed online ads by looking at website audiences, they can now get closer to a conversion by segmenting and targeting specific customer

Attributing a sale to the last customer touch can result in skewed channel effectiveness calculations. Paradysz's Rob Stagno offers thoughts on the complexity of multichannel attribution.

Buyers prefer buying products in their own language, so it’s critical for companies to put their best foot forward online and provide a customer experience tailored to local market needs.

Marketers with math skills are probably getting the soundest nights' sleep despite the current economic times: While most employment indicators have dropped, the direct marketing community continues to show an ever-widening demand for candidates with analytic skills, according to a new survey.

One-to-one marketing is no longer a buzz phrase. It's been part of the marketing discussion for so long that it's become an accepted philosophy

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How important have YouTube and other online video sites become as sources of new names?

I’ve won and lost four mayorships in the past six months. To my credit, I leveraged my time in office to earn a few kickbacks (discounted meals and a free glass of wine), but I lost each title within days of winning one. This dubious achievement doesn’t make me a bad politician—it makes me an…